Linea Directa


We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the fat commissions, the forms and the jargon. In came speed, simplicity and a common‐sense of human touch.Today we have over ten million customers and a broad range of products and services. We do business over the phone and on the Internet aiming to offer a quick and straight forward customer experience.Direct Line general insurance policies are underwritten by U K Insurance Limited. Registered office: The Wharf, Neville Street, Leeds LS1 4AZ Registered in England and Wales No.1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Bank Name Linea Directa
Stock Exchange
Symbol
Sector Financial Services
Industry Insurance
Country Spain
World Region Europe
Chairman
CEO Paul Robert Geddes
Employees 10000
Website www.lineadirecta.com
Registered Year 1985

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